A client called me to shoot her parents' anniversary party. I had met her as a bride the year before when I had the privilege of shooting her wedding. She said "Jeff I love your work. Every shot is a great memory and every shot makes me look gorgeous and skinny!" I love that. I strive to get the perfect moment over and over again. I love shooting weddings and events. I like finding the personality of the party.
Even a portrait can capture a personality, and the best always do. Whether it's a CEO headshot, a baby picture, a debutante, or a beloved dog...I want the finished product to complement and reflect the inner soul of the subject.